At The Magnolia Clinic, we are committed to safeguarding the privacy of our website visitors, service users, and learners. This privacy policy outlines how we collect, use, share, and protect your personal information.

The Magnolia Clinic adheres to the principles of the Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR). We do not share personal information with third parties unless we have your permission, it is necessary to provide services, or we are required to do so by law.

We endeavour to ensure that all data is:

• Lawfully processed, in accordance with individuals’ rights

• Securely held

• Accurate and kept up to date

• Relevant and not excessive

• Processed for specific, limited purposes

• Not kept longer than necessary

Information Collection and Use

We collect personal information through various means, including:

• When you visit our website, through the use of third-party services that collect anonymised visitor statistics

• Through the use of cookies to enhance your browsing experience. Cookies do not store directly identifiable personal or health information

• When you register for clinical services, online courses, mailing lists, or provide information through questionnaires, consultations (video or telephone), forms, or email correspondence

Information We Collect

Depending on how you interact with us, we may collect:

Clinical and healthcare-related information

• Contact details

• Details of NHS healthcare practitioners provided by you

• Health-related correspondence

• Test results from partner laboratories

• Our clinical assessments and correspondence with you and other healthcare professionals

Educational, marketing, and website-related information

• Name and email address when you join our mailing list or download resources

• Course registration and participation details

• Purchase and transaction records for online courses (payment details are processed by third-party providers and are not stored by us)

• Website usage data, such as pages visited or interactions with content

Why We Collect Your Information

Clinical services

We use clinical information to:

• Understand your health concerns and provide personalised medical care

• Share relevant information with partner laboratories, nutritional therapists, or health coaches for interpretation or support

• Share reports with your GP or other healthcare professionals with your consent

• Refer you to other healthcare professionals where appropriate

• Comply with professional, legal, and regulatory requirements

Educational content, mailing lists, and courses

We use non-clinical personal information to:

• Provide access to online courses and educational materials

• Send newsletters or educational emails where you have chosen to opt in

• Communicate important information about courses, resources, or updates

• Improve our educational offerings and website content

Educational Content and Online Courses

The Magnolia Clinic offers online courses and educational materials for general information and learning purposes only.

Purchasing or accessing an online course does not create a doctor-patient relationship with The Magnolia Clinic or any of its clinicians. Online courses do not provide individual medical advice, diagnosis, or treatment. Clinical care is only provided through a separate, formal consultation process.

Advertising, Analytics, and Cookies

We may use cookies and third-party analytics or advertising tools (such as website analytics or advertising platforms) to understand how visitors use our website and to promote our educational content.

These tools may collect information about website usage, interactions, or engagement with content. We do not receive or use medical, diagnostic, or health status information for advertising purposes.

You can control or disable cookies through your browser settings. Disabling cookies may affect website functionality.

Lawful Basis for Processing Data

Under UK GDPR, we process personal data on the following lawful bases:

• Provision of healthcare and compliance with legal obligations

• Consent, where you have chosen to join a mailing list or receive marketing communications

• Contract, where you purchase an online course or service

• Legitimate interest, for website analytics, service improvement, and educational communication

You may withdraw consent for marketing communications at any time by using the unsubscribe link or contacting us.

Data Storage and Protection

We are committed to protecting and respecting your privacy. Information is stored and processed using secure platforms that comply with GDPR requirements. These platforms include Practice Better, Heidi Health, Google Drive, and course or email management systems.

Clients and users have the right to access their information, correct inaccuracies, request deletion where appropriate, and restrict further processing.

Sharing Your Information

We may share identifiable information with:

• General Practitioners or other healthcare specialists for treatment purposes

• Other healthcare practitioners or laboratories for further tests or care

• Administration staff for operational purposes

• Trusted third-party service providers who support website hosting, email delivery, course platforms, or payment processing

All third parties are required to handle information securely and lawfully.

Access to Your Information

In accordance with data protection law, you have the right to access, correct, delete, or restrict the processing of your personal information. Requests can be made via the “Contact Us” page on our website.

Retention of Information

Clinical records are retained for 8 years in line with legal and professional requirements.
Non-clinical information, such as mailing list or course data, is retained only for as long as necessary for the purpose it was collected or until consent is withdrawn.

Contact and Communication

If you contact us via email, you do so at your discretion. We do not use clinical contact details for marketing purposes. If you join our mailing list, you may receive educational or informational emails, and you can unsubscribe at any time.

Changes to This Privacy Policy

This privacy policy may be updated from time to time. Any changes will be posted on our website.